The ADP organized a training workshop on collaborative marketing starting May 21st 2007 at the CCIAB, targeting the farmer groups benefiting from the ADP. Within this context, experts from the farmer groups and from the ADP (including experts from the ministry of agriculture and from the farm management and accounting centers at the Federation of Lebanese Chambers) received training sessions on theoretical and applied matters, from an international expert specialized in collaborative marketing. Among other things, issues tackled within the training workshop included marketing strategies, the adoption of GAP techniques, better packaging and presentation, better storage and refrigeration methods, niche marketing, and the adoption of specialized management and accounting methods.

The ADP organized a training workshop on collaborative marketing starting May 21st 2007 at the CCIAB, targeting the farmer groups benefiting from the ADP. Within this context...